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We use the power of digital technology to engage your audience...

Four w3 Awards, Three Very Different Digital Experiences

eDesign Interactive wins four w3 Awards for three very different digital experiences: Gold for Green Valley Lactose Free and three Silvers for Bon Appétit and Existence. Each project tackled a unique challenge, from clarifying a brand proposition to modernizing a legacy website and turning an abstract philosophy into an immersive digital experience.

AI Can Write the Feedback. Your Perspective Is Irreplaceable.

Learn how to use AI to organize feedback while keeping human judgment at the center.

Your Biggest Growth Opportunity Isn't Finding New Customers. It's Keeping the Ones You Already Have.

Discover how food and beverage brands can use personalization, CRM, AI, and connected digital experiences to increase customer retention, loyalty, and sustainable growth.

Why Edgy Food Marketing Works for Some Brands

Edgy food marketing can capture attention—but only when it aligns with a brand’s identity, audience, and values.
This article explores why disruptive campaigns work for some food and beverage brands and fail for others.

The New CIAB Website : At the Center of a Connected Digital Ecosystem

How we transformed CIAB's website into a connected digital ecosystem, integrating content, membership, events, CRM, search, and marketing technology. Built with a headless Next.js architecture and integrated with WordPress, Salesforce, Cvent, Squiz, and Pardot, the new CIAB website simplifies complex digital experiences while creating a scalable foundation for the future.

Your List Isn't Too Small. It’s Your Message That’s Too Big .

Learn how email segmentation improves open rates, clicks, and engagement with more relevant messaging.

The Most Human Healthcare Project We’ve Ever Built

Created for Vera Therapeutics in partnership with Believe Limited, this interactive microsite helps people living with IgA Nephropathy (IgAN) express their journey through a personalized, hand-illustrated manga avatar. The project demonstrates how thoughtful design, storytelling, and cultural relevance can create meaningful patient connections within strict pharmaceutical regulations.

Search Has Changed. Has Your Website?

This article explains why evergreen SEO is losing effectiveness, how large language models choose which sources to cite, and outlines five proven Generative Engine Optimization (GEO) strategies to help businesses earn AI visibility, authority, and higher-converting traffic.

Is Your Website Behind?

This article explores why businesses must invest in intelligent digital infrastructure powered by AI, personalization, data integration, and continuous optimization.
Learn how your website can function as a growth platforms that adapt, learns, and improves over time, helping brands outperform competitors, increase conversions, and build lasting digital advantages in the AI era.

Why Your Next Customer May Never Google You

Search is no longer confined to search engines. Users discover brands across AI assistants, Google Maps, social platforms, video content, review sites, and emerging generative search tools. This shift—Search Everywhere—means visibility is not about ranking in one place, but being discoverable across a connected digital ecosystem. Brands need to adapt to this fragmented discovery journey.

How AI-Powered Lead Retargeting Is Driving Higher ROI in Digital Advertising

AI-powered lead retargeting is transforming digital advertising by identifying high-intent visitors, personalizing engagement, and improving conversion rates. Learn how brands can achieve stronger ROI, smarter ad spend, and more effective customer journeys through AI-driven marketing strategies.

From Campaigns to Living Systems: How AI Is Redefining Digital Advertising

Digital advertising is shifting from isolated ads to intelligent content systems that continuously evolve. Your brand's influence depends on a strong strategy, audience insights, and AI-driven optimization.

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