eDesign has carried out the first of its kind cross-channel campaign by using flying drones. It is executed for the self-service restaurant chain K-express and represents a unique combination of social media activities and use of flying robotized drones.

 

Flying drones are autonomous flaying vehicles, most likely featuring four, six or eight propellers that can perform different types of tasks remotely controlled by operatorс. Amongst others, they are most frequently used for filming events and it is expected that they will be used for delivery of packages in the future.

Drone advertising is still in its early stages and has not fulfilled its full potential although by their autonomy and functionality they offer a broad range of possibilities to boost creativity.

Within the project the drone of the self-service restaurant chain K-Express flew over one of company restaurants in Sofia sending messages to the passers-by and peoples from nearby offices. The unusual outdoor campaign has been combined with a game in social media. Every user who has taken a picture and published it on the Facebook page of K-express received a present from the chain. The initiative has generated hundreds of publications in social media as well as hundreds of shares on the company page. The campaign has been covered by leading Bulgarian newspapers and electronic media.