We are thrilled to announce the launch of the brand-new Orthopedic Institute of New Jersey (OINJ) website! This latest redesign marks a bold new chapter in our ongoing partnership with New Jersey’s leading orthopedic practice. The new site is visually beautiful, packed with dynamic animations, immersive videos, and an intuitive user experience designed to make finding orthopedic information and care easier than ever.
This new website launch is the result of years of strategic digital transformation.
When we first partnered with OINJ back in 2017, the challenge was clear: they needed greater visibility in a highly competitive healthcare market. Their old website lacked modern functionality and failed to reflect their expertise or accessibility. We set out to change that, starting with a complete redesign that introduced a mobile-first approach, intuitive navigation, and HIPAA-compliant security features for patient data.
Launching a new site was only the beginning. We knew that to position OINJ as a leader, we needed more than a sleek platform; we needed a robust digital marketing strategy. That’s where our content marketing and SEO campaigns came in. By creating high-value blog content around orthopedic topics patients were searching for, we improved the site’s authority and relevance. Over time, these efforts generated incredible results: a 326% increase in user traffic and thousands of new patient interactions. In fact, organic traffic became OINJ’s primary growth engine, driving both awareness and conversions.
Our strategy didn’t stop at SEO. We supported OINJ with paid search, video campaigns, and display advertising, ensuring they reached patients across multiple channels. Every move was data-driven, aligning content with seasonal trends, patient needs, and the questions people were asking online. The result was a comprehensive digital ecosystem designed for long-term growth.
Fast forward to today, and the July 2025 redesign takes OINJ’s digital experience to the next level. The new website reflects how far the practice—and our partnership—has come. It’s more than a visual upgrade. It’s an intelligent, patient-focused platform that blends design, functionality, and storytelling. Visitors will find an easy-to-navigate layout, quick access to urgent care information, and rich educational content that reinforces OINJ’s reputation as a trusted leader in orthopedic care.
As OINJ continues to expand and innovate in the healthcare space, we’re proud to stand beside them as their digital partner. This latest redesign shows the power of strategy, creativity, and technology working together with a shared goal to deliver an exceptional patient experience at every touchpoint.
If you’d like to explore the new OINJ website, visit Orthopedicnj.com. And if you’re ready to start your own digital transformation journey, we’d love to talk.