Brickfielder sells golf shirts inspired by biomechanics, made with a high-tech, breathable, water repellent and windproof membrane. This membrane protects the trapezius and deltoid muscles during the rotational movement of the golf swing. What’s more, Brickfielder stimulates the delivery of oxygen to the blood. This helps golfers conserve energy longer, increase endurance, and boost their swing.
Branding, Web Design, Graphic Design, User Experience, Project Management, E-Commerce Development, Front-end Development, Back-end Development, User Interface Design, 3D Modeling, 3D Animation, Social Integrations.
Brickfielder asked us to build a website and online store. We’ve researched the brand and knew right away- this would be no ordinary website.
Brickfielder challenged us. Big time. And we loved it. With no visuals of the product, no previous marketing materials or digital graphics, the project began from the ground up. First, we needed to sketch a concept that combines the classical style of a sports clothing line with provocative high fashion. We took this vision and blended it again with technology information.
Mixing technology with fashion is not a small task. We had to find a fashionable way to inform golfers about the infrared thermal regulation weaved into Brickfielder’s fabric. Our goal was to create an instant visual perception with a wow factor. The answer- design a 3D layout animation that shows Brickfielder inside out.
Brickfielder had no visuals of their product, no photos or marketing materials prior to working with us. A high-fashion photo session was in order. We sketched the creative concept, turned the lights of our studio on and invited our fashion photographer extraordinaire. We photographed the perfect model to represent the brand, a professional golf player with a strong swing. We used the pictures to populate Brickfielder’s online galleries and storefront.
We paid attention to every detail to create a high
energy, high fashion sports’ mood.
We’ve used custom made fonts that simulate the action of a golf swing
We’ve added a seamless integration of Brickfielder’s online store, shopping card, user registration, merchant processing, easy to browse clothing collections, size and texture options, promotions and coupons, integrated social media and pinnable galleries. Building a customized store from scratch is easy when you can rely on our fantastic back-end development team.
We’ve designed Brickfielder’s site to provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27″ monitor. No resizing, no panning, no scrolling.
We talked golf, learned about golf and were advised by a professional golf player throughout the planning and designing process of Brickfielder. We loved every minute of it.
We’ve produced in-house graphics, custom fonts and 3D animations. We’ve built a custom CMS from scratch to contain the online store. We’ve also designed the paper catalogues for the brand.