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Golf Shirts

e-commerce store built from scratch.

About the Client

Brickfielder sells golf shirts inspired by biomechanics, made with a high-tech, breathable, water repellent and windproof membrane. This membrane protects the trapezius and deltoid muscles during the rotational movement of the golf swing. What’s more, Brickfielder stimulates the delivery of oxygen to the blood. This helps golfers conserve energy longer, increase endurance, and boost their swing.

Brickfield model
Brickfielder product view

Our Role

Branding, Web Design, Graphic Design, User Experience, Project Management, E-Commerce Development, Front-end Development, Back-end Development, User Interface Design, 3D Modeling, 3D Animation, Social Integrations.


Brickfielder asked us to build a website and online store. We’ve researched the brand and knew right away- this would be no ordinary website.

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Brickfielder challenged us. Big time. And we loved it. With no visuals of the product, no previous marketing materials or digital graphics, the project began from the ground up. First, we needed to sketch a concept that combines the classical style of a sports clothing line with provocative high fashion. We took this vision and blended it again with technology information.

Mixing technology with fashion is not a small task. We had to find a fashionable way to inform golfers about the infrared thermal regulation weaved into Brickfielder’s fabric. Our goal was to create an instant visual perception with a wow factor. The answer- design a 3D layout animation that shows Brickfielder inside out.

Cool. Cooler.

We simulated different weather conditions using tree leafs as a reference
for how hard the wind is blowing.
The infrared thermal regulation weaved in the fabric lets the body maintain
constant temperature, evaporates sweat and allows golfers to feel comfortable
and stay focused on the game.
Infrared thermal regulation is weaved in the fabric
Brickfielder image


Brickfielder had no visuals of their product, no photos or marketing materials prior to working with us. A high-fashion photo session was in order. We sketched the creative concept, turned the lights of our studio on and invited our fashion photographer extraordinaire. We photographed the perfect model to represent the brand, a professional golf player with a strong swing. We used the pictures to populate Brickfielder’s online galleries and storefront.

Amplifying the Brand

We paid attention to every detail to create a high
energy, high fashion sports’ mood.
We’ve used custom made fonts that simulate the action of a golf swing

Brickfield model

Enticing Sales with a Single Click

We’ve added a seamless integration of Brickfielder’s online store, shopping card, user registration, merchant processing, easy to browse clothing collections, size and texture options, promotions and coupons, integrated social media and pinnable galleries. Building a customized store from scratch is easy when you can rely on our fantastic back-end development team.

Brickfield model

Responsive on Every Device

We’ve designed Brickfielder’s site to provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27″  monitor. No resizing, no panning, no scrolling.

In-house photo-shoot for Brickfielder’s online galleries and storefront
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Golf is our Favorite Course

We talked golf, learned about golf and were advised by a professional golf player throughout the planning and designing process of Brickfielder. We loved every minute of it.

Brickfield model
Custom font simulates the action of a golf swing.
Brickfielder image
We designed a 3D layout animation to show Brickfielder’s membrane inside out.
Brickfielder image
We organized a high-fashion photo-shoot and used the visuals to advertise the brand.
Brickfielder image
Seamless integration of Brickfielder’s online store helps customers shop within a few clicks.
Brickfielder image
Clever visuals explain Brickfielder’s high-tech, breathable, water repellent and windproof membrane.
Brickfielder image
Every page has integrated social media, promotions and coupons and pinnable galleries.

What Else?

We’ve produced in-house graphics, custom fonts and 3D animations. We’ve built a custom CMS from scratch to contain the online store. We’ve also designed the paper catalogues for the brand.

Fast Facts
golf swings to capture the perfect picture
graphic designers worked on the site
0 %
of eDesign’s team took a golf lesson
sketches did not make the final cut
weeks from start to completion
weeks research