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Brickfielder sells golf shirts inspired by biomechanics, made with a high-tech, breathable, water repellent and windproof membrane. This membrane protects the trapezius and deltoid muscles during the rotational movement of the golf swing. What’s more, Brickfielder stimulates the delivery of oxygen to the blood. This helps golfers conserve energy longer, increase endurance, and boost their swing.

Brickfield model
Brickfielder product view

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Branding, Web Design, Graphic Design, User Experience, Project Management, E-Commerce Development, Front-end Development, Back-end Development, User Interface Design, 3D Modeling, 3D Animation, Social Integrations.

Services

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Brickfielder asked us to build a website and online store. We’ve researched the brand and knew right away- this would be no ordinary website.

Brickfielder model

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Infrared thermal regulation is weaved in the fabric
Brickfielder image

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Brickfielder had no visuals of their product, no photos or marketing materials prior to working with us. A high-fashion photo session was in order. We sketched the creative concept, turned the lights of our studio on and invited our fashion photographer extraordinaire. We photographed the perfect model to represent the brand, a professional golf player with a strong swing. We used the pictures to populate Brickfielder’s online galleries and storefront.

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We paid attention to every detail to create a high
energy, high fashion sports’ mood.
We’ve used custom made fonts that simulate the action of a golf swing

Brickfield model

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We’ve added a seamless integration of Brickfielder’s online store, shopping card, user registration, merchant processing, easy to browse clothing collections, size and texture options, promotions and coupons, integrated social media and pinnable galleries. Building a customized store from scratch is easy when you can rely on our fantastic back-end development team.

Brickfield model

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We’ve designed Brickfielder’s site to provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27″  monitor. No resizing, no panning, no scrolling.

In-house photo-shoot for Brickfielder’s online galleries and storefront
brickfielder image

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We talked golf, learned about golf and were advised by a professional golf player throughout the planning and designing process of Brickfielder. We loved every minute of it.

Brickfield model
Custom font simulates the action of a golf swing.
Brickfielder image
We designed a 3D layout animation to show Brickfielder’s membrane inside out.
Brickfielder image
We organized a high-fashion photo-shoot and used the visuals to advertise the brand.
Brickfielder image
Seamless integration of Brickfielder’s online store helps customers shop within a few clicks.
Brickfielder image
Clever visuals explain Brickfielder’s high-tech, breathable, water repellent and windproof membrane.
Brickfielder image
Every page has integrated social media, promotions and coupons and pinnable galleries.
Custom font simulates the action of a golf swing.
Brickfielder image
We designed a 3D layout animation to show Brickfielder’s membrane inside out.
Brickfielder image
We organized a high-fashion photo-shoot and used the visuals to advertise the brand.
Brickfielder image
Seamless integration of Brickfielder’s online store helps customers shop within a few clicks.
Brickfielder image
Clever visuals explain Brickfielder’s high-tech, breathable, water repellent and windproof membrane.
Brickfielder image
Every page has integrated social media, promotions and coupons and pinnable galleries.
Custom font simulates the action of a golf swing.
Brickfielder image
We designed a 3D layout animation to show Brickfielder’s membrane inside out.
Brickfielder image
We organized a high-fashion photo-shoot and used the visuals to advertise the brand.
Brickfielder image
Seamless integration of Brickfielder’s online store helps customers shop within a few clicks.
Brickfielder image
Clever visuals explain Brickfielder’s high-tech, breathable, water repellent and windproof membrane.
Brickfielder image
Every page has integrated social media, promotions and coupons and pinnable galleries.

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We’ve produced in-house graphics, custom fonts and 3D animations. We’ve built a custom CMS from scratch to contain the online store. We’ve also designed the paper catalogues for the brand.

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golf swings to capture the perfect picture
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graphic designers worked on the site
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of eDesign’s team took a golf lesson
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sketches did not make the final cut
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weeks from start to completion
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weeks research