Domain Menada is one of the oldest wine cellars in Bulgaria, established in 1901. The vineyards are situated at the foothills of the Sredna Gora mountain range. The Domain grows and works with traditional grape varieties such as Rubin and Mavrud, as well as Pinot Noir, Cabernet Franc, Merlot, Chardonnay, Regent, and Viognier. The cellar processes over 8,000 tons of white and red grapes and produces 20 million of bottles per year.
Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-end Development, User Interface Design, Project Management, Video Editing.
We’ve paid special attention to website’s home page. The design was created as a blend of moving elements, video backgrounds, cinemagraphs, and beautiful lines. What’s more, the home page transforms with the seasons. In the spring and summer, the accent is on the white refreshing labels of Domain Menada. In autumn and the winter months, red wine varieties are back on the forefront of the home page.
The different wine blends produced by the winery have an individual character and a modern identity. This is why we’ve decided to showcase each wine bottle with interesting animations and a different background.
We’ve aimed to capture the personality of the brand: exceptional quality and old traditions mixed with a vivid identity.
Each label has its own personality and color palette. We’ve designed a fashion runaway for each bottle.